Discrimination at workplace based on gender and ethnicity

Imagine being stuck in the same job without proper compensations, or being thrown out of the job one fine day and being replaced by someone, you know hardly measures up to the fine standards you maintain, just because you do not look good, or you have physical ailments, or the other person is a pretty looking female, and you are a male, or simply because you are being replaced by a younger, ‘energetic’ person, whose age replaces your experience and competence.This is a thought that scares millions of workers and professionals as they set out for to earn their daily bread and feed their dependants. The thought that this day may be their last day at work and not due to their own fault can be a thought very scaring indeed. The ‘big boss’ literally rules your life and these are things that must change for the better. Is it fair to judge a person and his professionalism solely on the basis of his colour, age, sex, ethnicity, and sexual tendencies?How does it matt er whether I was born in Africa, India or New York; why should it matter if my skin is black, brown or white; is being 45 years old a crime; why should one be prejudiced against if he/she has feelings for the same sex. In the end it should be the professional competence and the attitude to success that should replace these trivial feelings. Work place discrimination encompasses a spectrum of situations.It may range from sexual discrimination to sexual harassment, even work place bullying. It is pertinent here to define three commonly misinterpreted terms, ‘unlawful discrimination’, ‘unlawful harassment’ and ‘workplace bullying’. As detailed on the Human Rights and Equal Rights Commission (HREOC) website, unlawful discriminations implies a deliberate attempt to sideline a person in favour of others solely because of his age, sex, religion, ethnicity or pregnancy status, and other factors outlined above.Similarly ‘unlawful harassmentâ€℠¢ has been defined in the same website as â€Å"Under federal and state legislation unlawful harassment occurs when someone is made to feel intimidated, insulted or humiliated because of their race, colour, national or ethnic origin; sex; disability; sexual preference; or some other characteristic specified under anti-discrimination or human rights legislation†. Work place bullying relates to â€Å"the repeated less favourable treatment of a person by another or others in the workplace, which may be considered unreasonable and inappropriate workplace practice.It includes behaviour that intimidates, offends, degrades or humiliates a worker†. In the text a more detailed analysis with suitable situations will be mentioned. There should not a ‘wrongful termination’, which is the dismissal of an employee, when he did not deserve it. Workplace discrimination on the basis of gender When a deliberate attempt is made to downgrade a person solely on the basis of gen der, and this goes against the contractual agreement, it constitutes a ground for appeal (Allison & Taylor, Inc). It may be intended directly or indirectly as unintended rules.It may be ‘Disparate Treatment Gender Discrimination’, where a person is treated differently simply because of his gender. An example of this could be a situation where a male employee gets a better pay package than his female counterpart on the unfounded premise that he works more than her. It may be the other way round, that a female secretary gets more leaves from the boss, while her male counterpart is denied any leave. A slightly more complex situation is that of ‘Disparate Impact Gender Discrimination’, where there is has been an unintentional process involved.This can be understood in the context of employment in the armed forces, where though the rules of entry may be the same for both the sexes, yet, for some particular situations, like war, special rules may have been set, s uch that it becomes difficult for female soldiers to qualify. There may be a frank situation of sexual harassment, where promotions are linked to gaining special favors, usually sexual in nature, from the person of opposite sex. As shown in the cine-film,† Disclosure†, where the female boss deliberately denies opportunity to the male professional, because he refused sexual favors.There may be harassment from the same sex, where in the female boss, feeling threatened sexually by the entry of a petite secretary or a colleague, deliberately insults her in front of others, in effect creating a ‘hostile environment’. There is an interesting entity known as ‘Quid Pro Quo Harassment (district attorney . com). This refers quiet simply to trade in terms of sexual favors. In this situation the availability of sex is the prime requisite to continue work. It may also mean, that the job is denied to a suitable candidate, if sexual favors are denied.A hostile enviro nment is one where the employee is challenged mentally and emotionally due to repeated exposure to offensive materials such as crude jokes, pornographic material (HREOC website). This does not allow the employee to settle down to the best of his/ her abilities. Of course, just because offensive language is used, or sexual advances are made, does not qualify simply as workplace discrimination. If such activities are carried out in concert with the said employee, there is no ground for case against the office.A female employee may readily consent to go out on a date with her colleague, but later if she alleges sexual harassment, this does not constitute ground for appeal. These are some situation of unlawful discrimination. There are other situations like prejudice in selecting a particular employee for promotion, or training, or dismissal. A female employee, doing the same work, may be receiving lesser pay. Under the Equal Pay for Equal Act (Safety. com) every person doing similar wo rk should be paid paid equally.An interesting aspect is that strictly speaking sex and gender are considered different by pure semantics (workplacefairness. org). Sex is anatomical identity of the person, while gender refers to how the person perceived himself/ herself. Other spectra of workplace discrimination. Discrimination on the basis of age – in the AARP website, a reference to the Age Discrimination in Employee’s Act (ADEA) is mentioned. According to the law, if discrimination has been done to a person above 40 years of age on the basis of his age, it is illegal.It may be in the form of not being selected for the job inspite of being qualified in favor of a younger person, or it may be denial of promotions on the basis of age. Such a situation may also arise if the older employee is dismissed by the company in favor of a younger person, so that the new employee is paid less. A larger number of Racial discrimination – The colour of the skin of the person, or the company a person keeps, should never constitute grounds for prejudice. Action against someone for dating a person of different culture, constitutes grounds for appeal (www.districtattorney. com).Pregnancy and marriage discrimination- pregnancy is a temporary disability and is considered so (workplacefairness. org). Any discrimination on the above is wrong and punishable by law. If a female employee is treated differently because of her marriage than one who is married, the affected employee is right in taking action against the employer. Discrimination on basis of nation of origin. In the United Stated, only federal reserved jobs can be advertised as â€Å"for US Nationals Only†.Any other job is open for any individual who has gone through the mandatory requirements of the US Government (districtattorney. com) The opposing view Till now we have considered numerous points against the policy if discrimination, but to better understand the complex situation, a point in fa vour may also be taken, and indeed valid arguments may be put up. For example, any firm, be it government or private, has the right to employ the best professionals in order to further its interests.Thus if the company feels, that a person is getting old, and does not enthuse the same enthusiasm as he used to, it may be argued that it is within its rights to employ someone it feels is young and dynamic and ready to face challenges. It thus breeds a feeling of intense competition that brings out the best in the professional, forcing him to work better. This ‘on the edge’ feeling will foster a will to perform better. Hazardous jobs like army, fire fighting service and the police, need tough physical labour and often there is a real threat to the personnel.It is a fact that men are physically better equipped to face these situations. Thus these institutions may feel that by getting only the best for the job, will help important services like the army and police perform the tasks of fighting and security better. Again the company may feel, that a lady who is pregnant, or who has delivered recently, will not be able to give the commitment that is required. Long hours that a company demands, may not be possible fort the lady. Thus this situation can be argued both ways Summary. It is inhuman to deny a human being the opportunity to succeed in life, and prove himself.Thus why it should make a difference that he is black, or white, or he is above forty, especially when the person is qualified for his position, is incomprehensible. No argument is possible to defend someone who denies a job to a woman, just because she is married, or has delivered. Pregnancy is a universal truth, how can society be so cruel. All said and done, work place discrimination is a blot on the very existence of society, and all measures, be it legal, or legislative must be taken to ensure that this does not take place.

Alice Walker’s Beauty: When the Other Dancer Is the Self

In this essay, â€Å"Beauty: When the Other Dancer Is the Self† by Alice Walker, is about the realization or fulfillment of one's own potential or abilities, and a detailed and harrowing account of how the author's life has been affected by a childhood accident that left her disfigured and blind in one eye and that the world is what we make it to be. As a child Alice Walker has great confidence in herself, her capabilities, and her beauty or cuteness. We see the different changes and her realizations about herself, which she goes through throughout her life. Walker gives us much more than a simple report of what happened in her early years, however. She engaged the readers in delivering a straightforward and attractive story relating to her life as a recollection by also using the accident which happened during her childhood. She shows that she is confident in her beauty at the age of two and a half when she wants to go to the fair with her father and tells him â€Å"take me daddy. I’m the prettiest. † She also shows she is confident in her capabilities and her beauty on Easter Sunday, 1950, when she is all dressed up in a green, flocked, scalloped-hem dress that had a smooth, satin petticoat and hot pink roses. She feels everyone is admiring her beautiful dress. Alice also states that it was not her dress they admired, but it was her spirit they adored. She thanks them to this day for saying things like â€Å"isn’t she the cutest thing† or â€Å"and got so much sense†. (259)

Analysis of Article about Aspects of the Media Essay

Analysis of Article about Aspects of the Media - Essay Example The two articles argue that in most cases, the content that is produced by the media is bias. This is the main point that the two articles seek to make. The claims that are made in the articles are however very different. Feldman is of the opinion that media bias has come up in recent years and as such, the consumer is now exposed to biased content as opposed to earlier years when the media had a tradition of ensuring objectivity in their reporting. Bias is, therefore, a product of contemporary media. Boring, however, is of the opinion that the media has never at any point tried to avoid bias, and has indeed always promoted it. According to him, bias is in the nature of media from the beginning. The two writers do agree that there is a presence of bias in the media. However, the article by Feldman asserts that the bias that is in the media news and reports is over and that the audience that is the consumer of this news is more likely to perceive host bias as well as story bias in the opinionated news of the media that they perceive in the non-opinionated news. The article by Boreing, on the other hand, promotes the opinion that the bias in the content of the media is in such a way that the consumer does not notice it as it is geared towards influencing his thoughts and actions. The two writers disagree on different points. The main point of disagreement is on when biased reporting in the media began. Boreing asserts that right from the beginning; the media has always been biased and has never actually made any attempts at objectivity. Feldman, on the other hand, suggests that bias in the media has come up in recent times as a result of changes in the presentation style of the cable news that has seen the news depart from the tradition of being objective. Lack of objectivity in the media is, therefore, a recent phenomenon according to Feldman. The lack of objectivity in the media according to Feldman has been promoted by the use of the cable news. This has seen the rise in the expression of explicit personal opinions and bias in the news coverage.  

Public health Essay Example | Topics and Well Written Essays - 500 words

Public health - Essay Example It is also meant to educate the public about the many diseases prevalent in our society. The website is also credible because it is truthful. The information which can be seen in the website comes from verified reports. Such information does not make it to the website without a thorough review process and analysis of the data. This makes the data posted highly credible and reliable. The truthfulness of the website also takes into consideration the moral and the perceptual implications of the website and of the information it seeks to put across. I can trust this website because it has proven throughout the years that it is a trustworthy and reliable source of information. Information is filtered into the website through the peer-review and expert process of research. Therefore, I can be sure that the information I read in the website has been evaluated by their research team and has been judged as reliable information. This website has been used throughout its history as a source of information by other researchers, practitioners, government officials, and private companies. I can trust this website because it is also responsive to the concerns of the public and it responds to the public’s needs through its panel of experts and through its credible research process. And more importantly, it has proven throughout the years that it is concerned with promoting and protecting health. The website Medical News Today is not a reliable source because it is not trustworthy nor is it credible source of information. The information it releases comes from other sources or databases. This information from other databases may indeed be peer-reviewed resources, however they are still second-hand information. The peer-review is not conducted by the members of the website’s research team, but they are conducted by other researchers and other databases. The intention of the website is also not clear, hence, it is difficult to

Reflection on a critical incident Essay Example | Topics and Well Written Essays - 1500 words

Reflection on a critical incident - Essay Example This reflective practice is associated with learning from experience, and is associated with the improvement of the quality of care, stimulating personal and professional growth and closing the gap between theory and practice. To facilitate me with my reflection, I have chosen GIBBS model 1988. This is a clear-cut approach wherein one can easily put into words the clinical experience that has been learned. It starts with the description of the incident, followed by the feelings, evaluation, analysis, conclusion and action plan. Discussion includes the importance of proper administration of medication and how it has touched me in order to grow personally and professionally. The first stage of Gibbs 1998 model of reflection is the description of events. It was one of those busy days of the hospital. I could not forget my first day of 11pm to 7am duty at the pediatric ward of that public hospital we were affiliated to. My classmates and I were asked by the chief nurse to observe a staff on how to administer medications to the patients. I was very excited about the task that I did not even want to miss a single minute. When it was time for us to proceed to the children’s rooms, I whispered a little prayer and grabbed my small notebook in case the nurse would do some lectures as the procedures were done. We were five in our group and most of us were tired because of the previous lectures we had during the day, but still managed to stay focused on the task. Nurse X went on with the administration of the medications. Then we reached the last patient of the ward, which was Patient X’s room. I was very eager to know the rationale of giving antibiotics to Patient X who was just one-month old at that time. He had staphylococcal infection on the right forearm which was full of pus. Due to mere curiosity, I asked Nurse X what antibiotic in particular she just introduced at the intravenous line of Patient X. She glanced at me with surprise, not expecting my

Patronage & Clientelist Politics Presentation Essay

Patronage & Clientelist Politics Presentation - Essay Example However, upon a closer inspection, it you will realize that these institutions have nothing compared those found in the western countries. Simply put, they lack validity because no one trusts they are fulfilling any social contract to serve neutrally on behalf of each and every citizen. South Africa has civil services, or bureaucracies, but yet again, they are badly "patrimonialized" to their core, and only few (if any) bureaucrats uphold the societys interests before their own individual benefits (Lindberg, 2008). To be brief, there is no separation between the public and the private in South African politics. You will wonder on why this remains so. It could be for the reason that the British colonial rule never left adequate liberal democratic institutions fully installed in the last almost two decades, or it could be because the independent state of South Africa moved too hastily toward authoritarian decree. Opinions vary, and no one has the definite answer to the problem. What is undeniable, however, is that South African and other African governments are highly centralized politically. Power is not dispersed or diffused properly among the distinct branches of government. They lack "checks-and-balances" (Myers, 2008). There lacks presence of pluralism in their civil society individuals and diverse society interest cannot influence the public policy. In South Africa, only elites are paid attention to, and rivals- reformists are oppressed. Political opposition parties, for instance, are often beleaguered. Or, if a challenger or rival does manage to go past the oppression, they become eas ily subject to co-option (known also as co-optation) whereby their threat is defused by being offered a position in the state structure. There, they are used as political machines. Although there are vibrant inequalities within these clientelistic relations, the patrons suffer considerable constrictions. In

Why does the US continue to label Hezbollah as a terrorist Research Paper

Why does the US continue to label Hezbollah as a terrorist organization - Research Paper Example The US perceives Hezbollah as a terrorist organization and is constantly urging the European nations and the United Nations to brand it a terrorist organization. The British have the perception that it has two wings, one that is political and the other, the military which is responsible for terrorism. This claim has since been refuted by Hezbollah leader Hassan Nasrallah (ITIC, p. 2). Other governments mostly Muslim and Islamic nations, consider Hezbollah a legitimate resistance group. The problem is, the branding is based on government’s perceptions (Stewart 137). Terror is perceived as war against Islam. So why does the US continue to label Hezbollah as a terrorist organization, yet the organization has well defined manifesto of resisting Israeli invasion, and any other colonialist invasions? The aim of this essay is to explain the other side of the organization. It is to show that Hezbollah is not a terrorist organization, but a political party that fights against invasion as well as development. It is also to show that the branding of the organization as a terrorist organization needs more facts and explanations as to why. ... This shows how dominating the organization is, a characteristic of a political party. Anti Defamation League, notes that Hezbollah has been labelled as a terrorist group, but its actions have shifted its political stand to advocating for the electoral interests of the Shii’s community. Shi’i community is about 40% of the population of Lebanon (2008). Hezbollah is a political entity that does not only fight against Israeli invasion, but for its existence and power as well. In May 2008, an agreement was formed between Lebanon’s western backed government and Hezbollah. This was meant to end a political crisis that had lasted 18 months and was on the brink of causing a civil war in Lebanon. From the agreement, Hezbollah and its allies obtained prohibition powers over the government decisions and were awarded 11 seats out of 30 cabinet seats (ADL 2008). In 2009 parliamentary elections however, Hezbollah and its allies were defeated and remained with 11 out of its 128 seats. A new unity government formed in November, which now holds two cabinet seats belonging to Hezbollah (ADL 2008). All these are indications of a political party with its own strategies of getting power from the Lebanese government. There are several reasons why Hezbollah is considered a Terrorist country and these will be discussed, but the main reason why Hezbollah exists in the first place is because of the Israeli Invasion. The formation of Hezbollah explains all their actions. The Formation of Hezbollah Hezbollah was founded in 1985 and is a major political force (Tucker p. 529), although considered a terrorist group or organization by the US, the British and some other countries. In 2001, President George W. Bush in his speech to a joint session of congress, noted that there

Principles of MicroEconomics Speech or Presentation

Principles of MicroEconomics - Speech or Presentation Example This will cause an increase in price of butter. Holding all other factors constant the demand of butter will reduce form Q0 to Q1.this can be seen well from the graph. a. True. Price elasticity of demand is the responsiveness or sensitivity of consumers to price changes. The demand curve shows the quantity of goods or services individuals are willing are will to buy at different prices. Price elasticity coefficient us given by: b. False. This because cross-price elasticity of demand is a ratio of the percentage change in the quantity demanded of some good X to a percentage change in the price of some other Y. This means that if the two goods are substitutes the cross elasticity will be positive and if the cross-price elasticity of demand is negative the good are complimentary. c. True. This is because in the short run everything is fixed, therefore constructors have limited time to increase construction of apartments. Even though construction firms can still increase production by increasing labor force and efficiency, but relative to the long run supply is still inelastic. In the long run construction firms have enough time to change quantities of their resources and for new firms can start constructing apartments. Therefore the longer the time the more likely will increase quantity of apartments supplied. Even-though the time may not be long enough to change their production techniques to meet the supply needs, they have longer responsive time to switch resources such as raw materials, location of construction and amount of

Investment In Social Media Research Paper Example | Topics and Well Written Essays - 1750 words

Investment In Social Media - Research Paper Example As such, business owners and online shoppers are finding it irresistible. However, even as more business owners continue to use social media for business, they face the challenge of measuring the time they should consume online and assessing the value of social media investment (Ghali, 2011). Specifically, business owners lack the knowledge of determining the Return on Investment (ROI) with respect to social media investment (Burg, 2013). This paper seeks to address ROI in perspective of social media and equally draw the relationship between social media, E-commerce and social commerce. Moreover, the paper will also discuss marketing through social media. It is quite clear that business owners encounter various challenges with respect to investing in social media. Among the social media challenges they face include lack of time, lack of knowledge on how to determine the return on investment, and absence of social media operational skills. Nevertheless, determining the social media RO I remains as the fundamental problem to most business owners (Kelly, 2012). In addressing this challenge, we should first define ROI. ROI is the most common profitability ratio that establishes the efficiency of an investment. In this context, ROI will measure the returns from a social media investment. However, it is factual that calculating ROI is difficult, may not be perfect, and depends on the applied returns and costs. Actually, there is no universal way of measuring the ROI of the social media commitments (Kelly, 2012). As such, some business owners tend to count how many Facebook fans and Twitter followers they have or how many retweets and likes they enjoy. However, this may not be an effective measure of ROI. We can measure ROI using metric tools that foster conversion measurement and  optimized CPM, which enables Facebook ads to reach the target audience (Burg, 2013). This enables the investor to know who clicked through their ads thus enhancing future business planning . In addition, we can measure ROI by analyzing interactions by multiplying the number of received likes by the number of friends of those likes witnessed the action. This defines how far the advert went. Moreover, we can analyze traffic to determine the ROI in social media efforts (Harden & Heyman, 2011). Indeed, different social media understand the business owners need to evaluate their ROI in social media and thus there is a provision for built-in analytics tools for following engagement, likes, and shares (Burg, 2013). This helps the marketers to determine how often people find the marketer’s page through the social sites. For example, on Facebook, one can analyze the comment to like a ratio of posts while on Twitter, one can analyze the retweets to tweet ratio. Notably, the higher the ratios, the higher the ROI is. In addition, we can analyze the website analytics against pay per click or the average cost of those PPC campaigns per person in relation to the free social m edia placements (Burg, 2013). This derives a clear picture of the effectiveness of the social media investment. Another mode of measuring ROI is by determining the number of people that has a potential of interacting with the marketer while using the social media (Ghali, 2011). This enables th

Coles Sales Promotion Essay Example for Free

Coles Sales Promotion Essay Pacific managing director of Nielsen Consumer Group, said â€Å"It’s no surprise that consumers are increasingly concerned about their household budgets in response to such fluctuating economic conditions, and the cost-saving strategies currently being employed by consumers are likely to continue well into the year. †(Jessica Kennedy,2011) Due to the rising concern of the current unstable economic condition in Australia, the people have developed a tendency to save or spend only what is necessary. There is also a concern for the rising food and fuel prices and more and more people are looking for good deals and bargains for the basic necessities required to run a household. If this holds true to the working population then this will hold true even more to the student population in Australia who perhaps only have a part time job and live on a fixed budget. Market analysis: The student population contributes a lot to the economy of Australia. In 2008, the total tertiary student community in Melbourne was around 208,800 people and international tertiary student population numbering was at least 28,150 (Melbourne City Research, 2010). These numbers have steadily risen in the past years and will continue to do so. From this situation analysis, it can be derived that it would be a successful venture if fresh and frozen fruits and vegetables were offered at a discounted price by Coles to students in Melbourne for a limited period of time. And if the response is successful in Melbourne it can be an option to expand to other cities as well. Sales promotion pitch: Offering a 15% discount to students from the 1s of July to the 31st of July on all of Coles’ fresh and frozen fruits and vegetable line. SWOT analysis : Strengths: The current economic condition will help the response to a sale if it is held. It will attract the customers and increase revenue. It is also a healthy campaign as fruits and vegetables are being offered at a discount to students to encourage them to eat healthier and will boost the image of Coles. Weaknesses: The risk that the response may not be as enthusiastic as predicted from the target audience. Also that it is targeting a very specific segment of the market and that can be risky to the campaign if the response is not as predicted. Opportunities: The option to hold this sale every half year or more frequently if response is good and also in a larger number of cities. Threats: Competitors like Woolworths and Aldi may also put their items on sale to compete with Coles. Target Segment Demographics: Treating the market as heterogeneous, as all the people of Melbourne are not being targeted and they don’t have similar wants, the target profile for the campaign would look like the following : * Age| * Late teens and above| * Gender| * Male and female| Geographic area| * Melbourne| * Occupation| * Students| * Household size| * Living alone or with housemates| * Lifestyle and Habits| * Lives on a budget, tends to look for the most reasonable prices, prioritizes saving and has a slightly more healthy lifestyle. | The typical profile of the segment being targeted would be a College student who Lives alone or with housemates or in a dorm and who purchases their own groceries. Within th e target audience there will be different views and attitudes about fruits and vegetables. The types of opinions are usually four in kind. They are: * The appreciators: will be the portion of the target market that like eating healthy and enjoy eating lots of fruits and vegetables. These people may be more health conscious and aware of the fact that fruits and vegetables are a very important part of the diet. â€Å" I love fruits and vegetables! They are a part of almost all of my meals for the day† * The acceptors: are the segment of students that eat a moderate amount of fruits and vegetables but also prefer meats and other food items. I like fruits and vegetables but I don’t like including them in all my meals, I prefer meat† * The resistors: this segment is not very fond of fruits and vegetables but eat them on occasion. â€Å"fruits and vegetables are ok but I would rather eat something else† * The rejecters: This portion of students is strongly against adding fruits or vegetables to their daily meals and would most definitely eat other foods instead. Insert refrence pg. 206 One of the purposes of the campaign is to try and get the percentage of the resistors and the rejecters to convert to either the acceptors or the appreciators. Time frame: The promotion will last for one month. Starting July 1st and ending July 31st. The duration chosen is during the offseason period where there are no big sales held otherwise. This will make it easier to persuade the target market to purchase their groceries at Coles as it will be cheaper to do so. It gives them an incentive to buy. 20 specimen subjects from Chisholm College that fit the target profile completed a survey about why they picked a particular store over another. Four fixed options were asked and the results were as follows: More than half, i. e 11 people out of 20, said that the main reason they choose a store was because of its low prices. 6 people said they choose a store according to how conveniently it’s located, 2 said it was because of loyalty to the store and 1 said because of good customer service. This further emphasizes the fact that if a sales promotion was held, the response would be enthusiastic and the campaign would be successful. Main Objective: * Increasing the sales of fresh, frozen and canned fruits and vegetables by 5 to 10 percent in the month of July. Initially only in Melbourne with an option to expand to other cities if the response is positive. Additional objectives: * Enhance customer loyalty * Create new customers * To reinforce brand advertising * Encouraging students to eat healthier Perception – achieve at least a 65% increase in awareness of the sales promotion in the first week Cognition – Achieve recall of discount period at Coles by at least 80% of the students in Melbourne Persuasion – Make the target audience want to go to Coles for their groceries rather than its competitors Emotion – Induce humor and fun through the advertisement Association – Associate Coles with the most reasonable prices and quality goods Behavior – Persuade at least 3% of the customers that shop at Woolworths, Aldi and other competitors to switch over to Coles Approach: The type of approach to be used for this promotion is the emotional approach and a soft sell strategy. Humor will be used a medium in the advertisement to allow students to relate to the campaign easily and for retention of the message to create the need to buy fruits and vegetables at Coles. An anonymous survey was conducted using 20 students in Chisholm College that fit the target audience. They were asked to state what kinds of advertisements they remembered the easiest out of a given three choices. Out of 20 students, 15 said humorous advertisements were the easiest to remember, 2 said informative and 3 said shock advertising. Pull promotional strategy: ‘ In a pull strategy, the manufacturer directs the majority of its promotional effort towards the ultimate consumer in an attempt to get them to pull the products through the marketing channel. ’ (McColl Kennedy, JR, 1994) A pull promotional strategy creates a high degree of awareness amongst consumers and implants a desire and an interest for the product. This makes the customers to go to the retail store with the determination to find the product to purchase it and if it is not available they urge the retailer to stock up on it. This is the strategy that Coles is aiming at following as the message will be sent directly to the ultimate consumers who are in this case the students, urging them to purchase frozen, fresh and canned fruits and vegetables. And when the demand exceeds the supply, it will cause the Coles retail stores to urge the wholesalers and other links in the product chain to acquire the product causing a pulling effect through the marketing channel. Communication: In order to inform the potential customers about the promotion, effective and efficient advertising must be carried out. The use of Television, the internet, newspapers and magazines help in doing so. Since the target market is only students, it would also be productive to display the advertisements on social networking sites on the internet. To further reach students fliers can be put up on the notice boards and in the college magazines. Point of purchase displays also helps as it improves in store branding and keeps the customer informed. Having sales signs near the product also can lead to impulse buying. The key message sent out here would be that it is cheaper to buy your groceries at Coles than at any other supermarket. Eliciting the desired response: The main reason for fierce advertising and promotions is due to the reason that the sales promotion will be carried out for one month only. During this time period, Coles seeks to attract as many customers as possible to their stores in Melbourne. It is true that the potential customers go through a behavioral or psychological process before purchasing a product called a response hierarchy. The Coles advertisements and promotions seek to fulfill all the steps in this hierarchy chain.

Elements Of The Extended Marketing Mix Marketing Essay

Elements Of The Extended Marketing Mix Marketing Essay The elements of the extended marketing mix (the 7ps) which are Price, Product, Place, Promotion, People, Processes, Physical evidence will be developed, how they helps to examine the stages and steps in planning, also understand how those different stages of the marketing planning fit together and related to the overall organizational planning framework. In this report one will understand what strategies and techniques should be used to successfully run a business. It shows buyer behavior and what its all about, what motivates consumers to buy and why the buy, and how pricing can be a key on consumers reactions to the clubs services, without forget that customer service and promotion as necessity too as they help in the awareness, audiences image of the business, satisfy them and create that strong relationship with the consumers. 2.0 Buyer behavior Buyer behavior is the behavior that consumers display in seeking, purchasing, using, evaluating and disposing of product or services that they expect will satisfy their personal needs. Buyer behavior has environmental influences such as: Social-cultural, the for people to conform to norm and social groups. Economical and competitive influences, during a recession consumers might be more reticent about purchasing expensive things. Technological influences, where technology allow company to create a personal relationship with consumers. Political and regulatory, a backing of regulatory body can give reassurance to consumers. Seeking for information about what people want and what can influence them, see how people response to your services and performance is very important. In the buyer behavior, problem solving take a big part, it tend to day to day purchase and services, how to reduced risk, set a low price. And also giving consumers consumer services the way they expected or impress them more. The limited problem solving buying situations is necessary like buying situations that happened less frequently as a TV, ectà ¢Ã¢â€š ¬Ã‚ ¦ where it can make more deliberate decision, always remember that The impact of a satisfied customer is that he/she can tell up to other people about their experience, and make them take their way to the company. Maslow Fig1. What affect the consumer buying behavior. 2.1 Application of the buyer behavior on the fitness club In your new business, success could be archived if its focused upon customers orientation, needs and satisfaction, but in order to investigate customers information to help the club track consumers it is advantageous to break down the purchase process to a framework so as to simplify the factor and process influencing purchase behavior. Identify the different types of customers and consider the need for customers to conform with norms of social groups. Segmentation will be useful for your business, the most importance there is to know and alert the needs of different buyer groups, therefore the fitness club could segment its customers as in social economics buyers group of age, culture, sex, income level, occupation, family size,à ¢Ã¢â€š ¬Ã‚ ¦ I would recommend the club to go with differentiated marketing strategy of segmentation, where varieties of services are given and differentiated by prices, quality, and so the club can give different tariff to suit different groups of people in the South East London. You will need to have a strong problem recognition to identify problems from and immediately look for a solution. Your challenge will be to understand how customers might respond to your different element of marketing mix. Watch your service availability and all the service dealing with suppliers to ensure the services will be given to customers at the right time and how they wish in order to maintain that strong customer relationships and make them have total assurance and trust with you. 3.0 Promotion Is the a range of tactical marketing techniques designed within a strategic marketing framework to add value to product and service in order to achieve specific sales and marketing objectives. Frances Branssington.FPettitt.S (2006) The promotion influences the consumers, build long term awareness and market share, generate quick sales bursts, and gain increased purchase and better in store display, to generate new and renewed interest in product and service, as well as increase sales. Consumer attitudes and buying patterns. For an effective promotion the understand a target audience is necessity, indentify resource constraints, establish objectives, select method and evaluate the program after successful. Promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is a sign of a response to a problem such as competition, it enables an organization to develop and build up a succession of messages and can be cost-effective. In development of a sale promotion the following points should be kept in mind: The brand strategies. The competitive strategies. The advertising strategies. The pricing. www.marketingdonut.co.uk/marketing strategy. Promotion are designed to motivate consumers to an immediate action. Therefore Gaining new customers, retaining current ones, increasing consumption, increasing brand awareness using refund and premium offers, group promotion, loyalty incentives, temporary price discounting, using point of purchase(posters), increasing attention from broadening distribution channels and intermediaries is extremely important. 3.1 How to promote the fitness club After understanding who you need to reach and what you are trying to achieve. Ensure that customers are aware of you, what you can offer and how you differ from competitors and create opportunities to generate repeat and high purchases. Once that, find yourself promoting individual services differently to different groups of customers and to add value to the fitness club You could also promote you business in person by pitching directly to target consumers, or get introduction and creating relationship through networking, or using a range of different promotional techniques to reach large audiences such as direct mail, advertising, exhibiting your business or online marketing. Timing is also an important element when promoting, you should also make sure your marketing message reach to your target consumers when they are most receptive. Crucially your promotional strategy should include the way to measure the effectiveness of what you have been doing. And you should monitor your website traffic and use surveys to tell you how your promotional activities have influenced consumer attitudes and awareness like its helps you understand which part of your promotional strategy is working or not and how you can improve. 4.0 Customer Service Customer Service is the commitment to providing value added services to external and internal customers, including attitude knowledge, technical support and quality of service in a timely manner, its also about treating others the way you would like to be treated yourself. http//www. Costomerservicemanager.com/definition 4.1 Roles of Customer Service in the Fitness Club For a good customer service you should first know that without good customer service, a business could not survive. A satisfied customer would be more hopeful to take part in activities that help to generate customer preference data. This data will do back to the marketing function and could help the organization to better attract and target it potential customers. It is clear that a customer who has been provided with a service that he desired in the ideal way, would build a relationship with the seller and can support continued purchases and revenue or giving new ideas for new services . Additionally, The customers will have a good experience and will feel that the club treated him well and as a happy and satisfied customer is more likely to send more customers your way, hence the club will have good reputation and will get new customer where more purchase. In fact customers who had bad experiences are double as likely to tell others about it as customer involved but perhaps another twenty too. To establish a good customer care and service you will also need to indentify customer needs and perception, you should establish with precision what are customers satisfaction and what are their expectation, and must consider their perceptions and standard of customer care to know how you could improve. Lancaster G, Massingham L, Ashford.R (2002) Before you can improve your customer service, you have to find out what its like at this point in time for customers to do business with you. The best way to do it is to interview your customers. To provides suggestions for feedback from your customers. When youre seeking your customers views of your customer service, remember that customers measure customer service in specifics, a customer doesnt rate your customer service as good, fair or poor; he or she pays attention to how you answer the phone or how he or she was treated when asking for help So when youre adapting the customer service survey form I provide to suit your own needs or talking to customers in person, be sure to ask specific questions about specific customer service situations. Not How was our customer service today? but Did the person who was helping you answer all your questions? http//sbinfocanada.about.com For example you can focus on a customer wanting help, answering the phone, and a customer making a return or complaint in this Customer Service Makeover because these three are most common customer contact points. 5.0 Pricing procedures. Price is the odd-one -out of the marketing mix, because it is revenue earner. The price of a product is what a company gets back in return for all the effort that is put into manufacturing and marketing the product. As we shall see, price is an important part of positioning strategy since it often sends quality cues to customer. Jobber D(2001) External situation, where it focus on customers and competitors, how the demand and price elasticity are, how to attract customers and make them response positively to a product or service. Internal where the organization need to set a price that generate profit, where marketing objectives, costs, finance , production, distribution. In determining price there is 5 main steps: To have pricing objectives. The demand assessment. The pricing strategies and policies. The pricing tactics and adjustment s. Setting the price. The price have to be set properly as it can be difficult to change later, and low to attract new customers and push competitors but can establish perception and attitude of the quality and standard of the brand. knowing that the level of innovation can influence the price of a new product or service.The price can be a key competitive in securing market as customer can have a posit responsiveness to product and service due to the price levels, because when it linked to completion pricing provides a powerful market orientation perspective. One can set a price above the market but providing something that other competitors dont have. And can also make people ready about any change in price. Cost Competitor Marketing Pricing methods Fig2. Pricing methods. 5.1 Pricing in The Fitness Club For a better clubs pricing strategy you should first have pricing objectives link with organizational and marketing objectives where some may be financially or related to sales, your pricing objectives will implicate also production, finance and distribution. Here are general sequence of steps to follow for developing the pricing of your services: Develop marketing strategy. Make marketing mix decision. Estimate the demand curve. Calculate cost. Understand environmental factors. Set pricing objectives. Determine pricing. http/www. Netmba.com/marketing/pricing. It is very important for you to get set up your price right and surely because it could be difficult for you to change them after as it could push consumers. Only the level of introduction later could influence the price of new services to the club. Set up low prices to attract new customers and let them compare with competitors and make their way to you, but without forgetting the business profits too. Buy referring on the consumers responsiveness to different price level it will give you a powerful market oriented perspective on pricing your services..because we cant ignore that the demand can increase basing on the cost of services. Occasional promotion price could be necessary to motivate consumers to purchase more and to create a good relationship with them. That can favorite awareness and give a good image of your club to t outside audience. 6.0 Conclusion Discussing all the related factors and terms you should now get an ideas over the fitnesss business in marketing term, and that could be useful in the planning process, by applying them in proper ways you should improve without complication and quickly get used to the routine of day to day activities in your business. References. -David Jobber 2001, Principal and Practices of Marketing 3ed,McGraw-Hill, England, p318 -Frances BranssingtonStephen Pettitt 2006, Principles of Marketing 4ed, pearson education, England,p720 -George Lancaster, Lester Massingham, Ruth Ashford 2002, The Essentials of Marketing 4ed,Mc Graw-hill, UK -http://www. Costomerservicemanager.com/definition, customer service. http://www.marketingdonut.co.uk/marketing strategies. -http://www. Netmba.com/marketing/pricing. . Bibliography. -Frances.B Stephen. P 2003, Principles of Marketing 3ed, Pearson Education ltd, UK,p652 -William.D.P,Jr.Jerome .M 1999, Basic Marketing/A Global-managerial Approach 13ed, Mc Graw-hill,USA ,p155

Slave Women in Harriet Jacobs Incidents in the Life of a Slave Girl an

Slave Women in Harriet Jacobs' Incidents in the Life of a Slave Girl and Toni Morrison's Beloved Slavery was a horrible institution that dehumanized a race of people. Female slave bondage was different from that of men. It wasn't less severe, but it was different. The sexual abuse, child bearing, and child care responsibilities affected the females's pattern of resistance and how they conducted their lives. Harriet Jacobs' Incidents in the Life of a Slave Girl, demonstrates the different role that women slaves had and the struggles that were caused from having to cope with sexual abuse. Growing up as a slave Jacobs was constantly exposed to sexual abuse from her master. She was forced to learn what it meant to be a slave that was a women and the exploits that she would have to endure. A...there is no shadow of law to protect her from insult, from violence, or even from death; all these are inflicted by fiends who bear the shape of men."(Jacobs,361) The insults and violence that Jacobs endured from her master shaped the choices she made in life. He whispered foul words to her, causing Jacobs much pain. She was forced to lose her innocence early in life. Her master owned her so he was able to treat her and violate her innocence as he pleased. By losing her innocence Jacobs felt that she had done something wrong. She soon realized how she was different by being a slave that was a women. "She will become prematurely knowing in evil things. Soon she will learn to tremble when she hears her master's footfall. She will be compelled to realize that she is no longer a child."(Jacobs,361) The choices that Jacobs took in life were influenced by the position that she was in. She gave birth to two children, hoping they would hel... ...hat clearly inhibits motherhood. She would rather see her child dead in peace before she saw her child as a slave. However this did not happen this way because Beloved came back to haunt the family which resulted in her two boys leaving because they could not stand the pressure of living in a haunted house. So, again motherhood was inhibited because with out any children there is no mother hood and this is all because of slavery. Although Sethe prevented her children from being put back into the evil forces of slavery, there is a greater question of importance. Can Sethe be thought of as a heroine for releasing them from slavery or is it murder? These questions must also be related back to the real-life character Margaret Garner. Works Cited Morrison, Toni. Beloved. New York: Ransom House, 1987 Jacobs, Harriet. Incidents in the life of a slave girl,1861.

Progression and the Structure of The Blue Hotel :: Blue Hotel Essays

Progression and the Structure of The Blue Hotel In his essay, Robert F. Gleckner discusses progression, as it is related to the structure of "The Blue Hotel." He follows the progression of power and control in the story, as it shifts to different characters. Gleckner also follows the progression of the storm outside and how it symbolizes a natural force that will always be more powerful than human control. In the beginning of "The Blue Hotel," Scully has the power, as he "practically makes [his three guests] prisoners. They are "conducted" into the Blue Hotel. At this time the Swede feels weak and nervous in the unfamiliar territory and scared of "The West." Scully shows his power over the paranoid Swede by saying, "If anybody has troubled you I will take care of him. This is my house. You are under my roof, and I will not allow any peaceable man to be troubled here." As the story progresses, Scully loses control, and the power shifts to the Swede. Gleckner states, "With his final gesture of warm comradeship, the offer of his private whiskey, Scully loses control completely. . .the Swede regains control of himself and will now try to extend it, like Scully, to all men." When they return to the card game the Swede shows his control subtly by sitting where he wants and getting his own drink. Scully tries to regain his control by talking about the guests "under his roof," but the Swede continues to exert his power by insisting on another game High-Five. During this next game, control shifts between characters. Gleckner writes, "the cowboy and the Swede whack the board in violent control; Johnnie cheats to control; the Easterner allows the others to control by remaining silent." During the fight as well, each character tries to gain control, "Scully by refereeing, the cowboy by restraining the Swede, the Easterner by pleading to end the fight, all thr ee of them by cheering." As these shifts of control occur, Gleckner analyzes the storm. He writes about how "Crane suggests a greater force imminent, ready to take over at any moment. . .The storm takes over, dashing the cards 'helplessly' against the wall, ripping words away from the lips of Scully and the Swede, overshadowing and surrounding the entire fight." Gleckner believes Crane is showing that even as the human characters fight for control, there will always be a more powerful natural force.

Mark Twain :: essays research papers

Mark Twain   Ã‚  Ã‚  Ã‚  Ã‚  Though popularity associated with the American frontier and life on the Mississippi, Samuel Longhorne Clemens --Mark Twain—actually spent many of his happiest and most productive years in and near New York City. Mark Twain was, without question, the finest sastirist of his time. Through his writing, one can see as deeper morality than most of his time held. Twain wrote the Adventures of Huckleberry Finn in 1885. His novel of Huckleberry Finn was no exception; he used his gift of satire to show the flaws of the people around him. He contrasted the illusion of freedom to realitity, ignorance with enlightenment, and what is percieved as good to what is truly good. Since its publication it has always seem to be in trouble. It is known as one of the greatest books ever written and also one of the most racists books ever written. Many people felt that it was similar to a history lesson of a hands on account of what life was like in Mississippi. On the other hand p eople felt it is derogatory toward African-Americans. It is still frequently in the news, as various schools and school systems across the country either ban it from or restore it to their classrooms.   Ã‚  Ã‚  Ã‚  Ã‚  The social classes that Twain portrays in this novel are extremely slanted, and they are not just about racism. It’s more like a rich-poor issue, which is illustrated by Huck and Jim (poor) versus the upper-class townspeople (rich). The upper-class people are racist and keep slaves. Huck, being part of the lower class, is not racist and makes friends with the slaves. Basically, Twain’s opinion is that they are wrong and separationalist. He continually portrays the upper-class people as immoral, unintelligent, and bigoted. On the other hand, the lower-class people, such as Huck and Jim, are portrayed as clever, moral, and self satisfied. Of course, Huck and Jim end up as heroes, successful in their quest for freedom.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The illusion of freedom is a powerful one. It allows people, in this case,Huck, to rest in a false sensew of control over one’s own life.

A cost-effective company

Companies must remain effective and efficient in order to compete in today’s business word. Organizations, even non-profit organizations, must remain cost effective and efficient to remain viable. In order to be cost-effective, a company sets a budget and goals and uses the company’s assets to meet those goals. As long as they remain within the budget, they can focus their attention on meeting the goals of the company.A cost-effective company meets its goals with the funding provided; a company that is not cost-effective either fails to complete the goal altogether or requires additional funds in order to do so. This company must also be cost efficient, meaning that they cannot spend four dollars when two dollars is sufficient. In addition, they must put the company’s finances ahead of all else, including job stability. A cost effective and efficient company stays within a budget while still meeting its goals.It is more important for any organization to be cost e ffective than cost efficient. In the overall picture, an organization must seek to meet its goals above all else. They must focus on using their resources to meet the goals, rather than setting the goal at saving money. Shareholders expect a return on their investment, which absolutely cannot happen if the company does not focus its attention on getting the best value for its dollars.For example, Volvo strives to make the safest cars in the world; for the most part, it has succeeded in this goal. The company uses its resources to maintain an image of safety while remaining profitable. For this reason, consumers view Volvo as the â€Å"safe† car brand; this is why the company is cost-effective rather than cost-efficient. In order to be cost-efficient, Volvo would have to put the product second and the cost of producing the product first. Safety would give way to economy, and this would completely undermine the branding strategy.

A Meeting of Giants

Imagine that you are a participant in a panel discussion with Sigmund Freud, Carl Rogers, Albert Bandura, and Albert Ellis.The discussion is facilitated by a moderator who asks questions for each of you to answer according to your different theories of personality development and change. How would you and each of the other four panel members answer the following questions? (Note: Construct the answers for the other panel members based on your understanding of their theories. Your own answers will reflect your personal opinions and beliefs, and may include â€Å"bits and pieces† of other theories).The panel was finally assembled on that wet cold day in December.   I was feeling a bit sheepish to be in the company of such great scholars.   Sigmund Freud, Carl Rogers, Albert Bandura, and Albert Ellis were mighty powerful company for me to lock wits with.   However, I believed that my opinion was just as important and plausible as there own.   I was just reaching for my wa ter glass when the moderator called us to order and begin immediately with the first question.Question 1How would you explain the differences in persons regarding their reactions to authority? Why do some persons appear to follow all the rules of others, while other persons appear intent on living by their own sets of rules?Dr. Freud:The human being is essentially a sophisticated energy system.   That energy is channeled, flows, or is blocked by a number or different behaviors.   The goal of all these behaviors is of course pleasure.   Energy will always find the path of least resistance that leads to pleasure.When this energy is constrained or rerouted by societal demands, such as rules and taboos, that energy must be vented in some way.   Some individuals are more apt at releasing this energy in a positive manner, while others are more confounded by it.Some individuals forfeit there pursuit of pleasure and lead guilt ridden and often miserable lives although they appear to be socially compliant.   Others allow their natural propensity to pursue pleasure to guide their lives and are normally much happier, although society may feel they are living by their own rules.Dr. Rogers:I beg to disagree with what my colleague Dr. Freud has stated.   His theories are often rooted in sexual drives and motivations.   However, the greatest human drive is the single goal towards self-actualization.   It is not necessary to postulate on which particular pleasure principle an individual is seeking to understand why they buck authority.Those individuals that resist authority have simply grown from a less complex being into a more complex one.   The less complex we are, the more authority we may feel we need.As an individual matures and develops, they become more complex and may seek to break the bond of authority for a greater life experience.   Those who go along with the status quo perhaps see their lives in the light that they have achieved what they can and there is no need to push further.   We all simply seek to maintain and improve who we believe we are and the live experience in general. (Pervin, Cervon, & Oliver, 2005)Dr. Bandura:Self-efficacy has a great affect in self-development, perseverance in the face of resistance, resilience to trauma, and decision choices at crucial junctures in life.  Ã‚   The rejection of authority is no greater than it is seen among adolescents and young adults.The ability to control and regulate self-efficacy is core to the ability to self-manage ones motivations, desires, and responses.   Beliefs of personal efficacy are what cause an individual to adopt certain self regulatory standards (Bandura, Caprara, Barbaranelli, Gerbino, & Pastorelli, 2003) If a person believes that they are useful in society they are apt to be more law abiding and compliant of authority (Bandura et al., 2003).   When other individuals feel as if their self-worth is low they are less likely to respect authority a nd will live as they see fit because of their standing in society. (Pervin et al., 2005)Dr. Ellis:Self-evaluation leads to depression and repression, and avoidance of change.   The best thing for human health is that we should stop evaluating ourselves altogether.   There is often concern for individuals because of their self image and societal pressures.These two are more likely to be in agreement than in conflict.   The key is to see behaviors for what they are.   Is there anyone who likes authority?   Of course not we all have some disagreement with being told what to do by someone else.   However true this may be it is not the authority that causes problems for most individuals it is the irrational beliefs that adherence or rejection of this authority will lead to some dire consequence.This in itself may cause individuals to have one reaction or the other to the rule makers.   Some may choose total compliance in hopes that life remains stable, or what appears to be total anarchy and disrespect for any authority because it has no affect.

Night World : Secret Vampire Chapter 13

He doesn't understand,† Poppy said softly as Jamesunlocked the door to his apartment. â€Å"He just hasn'tgrasped that you're risking your life, too.† The apartment was very bare and utilitarian. Highceilings and spacious rooms announced that it wasexpensive, but there wasn't much furniture. In theliving room there was a low, square couch, a desk with a computer, and a couple of Oriental-lookingpictures on the wall. And books. Cardboard boxes of books stacked in the corners. Poppy turned to face James directly. â€Å"Jamie †¦ Iunderstand.† James smiled at her. He was sweaty and dirty andtired-looking. But his expression said Poppy made it all worthwhile. â€Å"Don't blamePhil,†he said, with a gesture of dismissal. â€Å"He's actually handling things pretty well. I've never broken cover to a human before, but I think most of them would run screaming and never come back. He's trying to cope, at least.† Poppy nodded and dropped the subject. James wastired, which meant they should go to sleep. Shepicked up the duffel bag that Phil had packed withher clothes and headed for the bathroom. She didn't change right away, though. She was toofascinated by her own reflection in the mirror. So this was what a vampire Poppy looked like. She was prettier, she noted with absent satisfaction. The four freckles on her nose were gone. Herskin was creamy-pale, like an advertisement for facecream. Her eyes were green as jewels. Her hair was wind-blown into riotous curls, metallic-copper. I don'tlooklike something that sits on a buttercupanymore, she thought. I look wild and dangerous andexotic. Like a model. Like a rock star. Like James. She leaned forward to examine her teeth, pokingat the canines to make them grow. Then she jerkedback, gasping. Her eyes. She hadn't realized. Oh, God, no wonderPhil had been scared. When she did that, when herteeth extended, her eyes went silvery-green, uncanny. Like the eyes of a hunting cat. All at once she was overcome by terror. She hadto cling to the sink to stay on her feet. I don't want it, I don't wantit†¦. Oh,dealwith it, girl. Stop whining. So what did you expect to look like, Shirley Temple? You're a hunter now. And your eyes go silver and blood tastes like cherry preserves. And that's all there is to it, andthe other choice was resting in peace. Sodeal. Gradually her breathing slowed. In the next few minutes something happened inside her;shediddeal.She found †¦ acceptance. It felt like something giving way in her throat and her stomach. She wasn'tweird and dreamy now, as she'd been when she hadfirst awakened in the cemetery; she could thinkdearly about her situation. And she could accept it. And I did it without running to James, she thought suddenly, startled. I don't need him to comfort meor tell me it's okay. I canmake it okay, myself. Maybe that was what happened when you faced the very worst thing in the world. She'd lost herfamily and her old life and maybe even her childhood, but she'd found herself. And that would have to do. She pulled the white dress over her head andchanged into a T-shirt and sweatpants. Then shewalked out to James, head high. He was in the bedroom, lying on a full-sized bedmade up with light brown sheets. He was still wearing his dirty clothes, and he had one arm crooked over his eyes. When Poppy came in, he stirred. â€Å"I'll go sleep on the couch,† he said. â€Å"No, you won't,† Poppy said firmly. She flopped on the bed beside him. â€Å"You're dead tired. And Iknow I'm safe with you.† James grinned without moving his arm. â€Å"Because I'm dead tired?† â€Å"Because I've always been safe with you.† Sheknew that. Even when she'd been a human and herblood must have tempted him, she'd been safe. She looked at him as he lay there, brown hair ruffled, body lax, Adidas unlaced and caked with soil.She found his elbows endearing. â€Å"Iforgot to mention something before,† she said.†I onlyrealizedI forgot when I was . . .going tosleep. I forgot to mention that I love you.† James sat up. â€Å"You only forgot to say it withwords.† Poppy felt a smile tugging at her lips. That was theamazing thing, the only purely good thing about what had happened to her. She and James had cometogether. Their relationship had changed-but it still had everything she'd valued in their old relationship.The understanding, the camaraderie. Now on top ofthat was the new excitement of discovering each other as more than best friends. And she'd found the part of him that she hadnever been able to reach before. She knew his secrets, knew him inside out. Humans could never know each other that way. They could never really get into another person's head. All the talking in theworld couldn't even prove that you and the otherperson both saw the same color red. And if she and James never merged like two dropsof water again, she would always be able to touchhis mind. A little shy, she leaned against him, resting on hisshoulder. In all the times they'd been dose, they'dnever kissed or been romantic. For now, just sitting here like this was enough, just feeling James breathe and hearing his heart and absorbing his warmth. Andhis arm around her shoulders was almosttoo much, almost too intense to bear, but at the same time it was safe and peaceful. It was like a song, one of those sweet, wrenchingsongs that makes the hair on your arms stand up.That makes you want to throw yourself on the floorand just bawl. Or fall backward and surrender to the music utterly. One ofthosesongs. James cupped her hand, brought it to his lips, andkissed the palm. I told you. You don't love somebody because of their looks or their clothes or their car. You love them becausethey sing a song that nobody but you can understand. Poppy's heart swelled until it hurt. Aloud she said, â€Å"We always understood the samesong, even when we were little.† â€Å"In the Night World there's this idea called thesoulmate principle. It says that every person has onesoulmate out there, just one. And that person is perfect for you and is your destiny. The problem beingthat almost nobody everfindstheir soulmate, just because of, distance. So most people go through theirwhole lives feeling not complete.† â€Å"I think it's the truth. Ialwaysknew you wereperfect for me.† â€Å"Not always.† â€Å"Oh, yes. Since I was five. I knew.† â€Å"I'd have known you were perfect for me-exceptthat everything I'd been taught said it was hopeless.† He cleared his throat and added, â€Å"That iswhy I wentout With Michaela and those other girls, you know.I didn't care about them. I could get dose to themwithout breaking the law.† â€Å"I know,† Poppy said. â€Å"I mean-I think I alwaysknew it was something like that, underneath.† Sheadded, â€Å"James? What am I now?† Some things shecould tell instinctively; she could feel them in herblood. But she wanted to know more, and she knewJames understood why. This was her life now. She had to learn the rules. â€Å"Well.† He settled against the headboard, head tilted back as she rested under his chin. â€Å"You're pretty much like me. Except for not being able to ageor havefamilies,made vampires are basically like thelamia.†He shifted. â€Å"Let's see. You already knowabout being able to see and hear better than humans.And you're a whiz at reading minds.† â€Å"Not everybody's mind.† â€Å"No vampire can read everybody's mind. Lots oftimes all I get is a sort of general feeling for whatpeople arethinking.The only certain way to make aconnection is to-† James opened his mouth andclicked his teeth. Poppy giggled as the sound traveled through her skull. â€Å"And how often do I haveto-?† She clicked herown teeth. â€Å"Feed.† She felt James getting serious. â€Å"Aboutonce a day on average. Otherwise you'll go into thebloodlust. You can eat human food if you want, but there's no nutrition in it. Blood is everything for us.† â€Å"And the more blood, the more power.† â€Å"Basically, yes.† â€Å"Tell me about power. Can we-well, what canwe do?† â€Å"We have more control over our bodies than humans. We can heal from almost any kind of injuryexcept from wood. Wood can hurt us, even kill us.† He snorted. â€Å"So there's one thing the movies haveright-a wooden stake through the heart will, in fact, kill a vampire. So will burning.† â€Å"Can we change into animals?† â€Å"I've never met any vampire that powerful. Buttheoretically it's possible for us, and shapeshifters andwerewolves do it all the time.† â€Å"Change into mist?† â€Å"I've never even met a shapeshifter who coulddo that.† Poppy thumped the bed with her heel. â€Å"And obviously we don't have to sleep in coffins.† â€Å"No, and we don't need native earth, either. Myself, I prefer a Sealy Posturepedic, but if you'd likesome dirt †¦Ã¢â‚¬  Poppy elbowed him. â€Å"Urn, can we cross runningwater?† â€Å"Sure. And we can walk into people's homes with out being invited, and roll in garlic if we don't mindlosing friends. Anything else?† â€Å"Yes. Tell me about the Night World.† It was herhome now. â€Å"Did I tell you about the dubs? We have clubs inevery big city. In a lot of small ones, too.†Ã¢â‚¬ What kind of dubs?† â€Å"Well, some are just dives, and some are like cafes,and some are like nightclubs, and some are likelodges-those are mostly for adults. I know one for kids that's just a big old warehouse with skate rampsbuilt in. You can hang out and skateboard. And there are poetry slams every week at the Black Iris.† Blackiris,Poppy thought. That reminded her of something. Something unpleasant †¦ What she said was, â€Å"That's a funny name.† â€Å"All the dubs are named for flowers. Black flowersare the symbols of the Night People.† He rotated hiswrist to show her his watch. An analog watch, witha black iris in the center of the face. â€Å"See?† â€Å"Yeah. You know, I noticed that black thing, but Inever really looked at it before. I think I assumed itwas Mickey Mouse.† He rapped her lightly on the nose in reproof. â€Å"Thisis serious business, kid. One of these will identify youto other Night People-even if they're as stupid as a werewolf.'I :You don't like werewolves?† â€Å"They're great if you like double-digit IQs.† â€Å"But you let them in the dubs.† â€Å"Some dubs. Night People may not marry out oftheir own kind, but they all mix:lamia,made vam pires, werewolves, both kinds of witches †¦Ã¢â‚¬ Poppy, who had been playing at intertwining theirfingers in different ways, shifted curiously. â€Å"What'sboth kinds of witches?† â€Å"Oh. . .there's the kind that know about theirheritage and have been trained, and the kind that don't. That second kind are what humans call psychics. Sometimes they just have latent powers, andsome of them aren't even psychic enough to findtheNight World, so they don't get in.† Poppy nodded. â€Å"Okay. Got it. But what if a human walks into one of those dubs?† â€Å"Nobody would let them. The dubs aren't whatyou'dcallconspicuous, and they're always guarded.† â€Å"But if they did†¦Ã¢â‚¬  James shrugged. His voice was suddenly bleak. â€Å"They'd be killed. Unless somebody wanted to pickthem up as a toy or pawn. That means a humanwho's basically brainwashed-who lives with vampires but doesn't know it because of the mind control.Sort of like a sleepwalker. I had a nanny once†¦Ã¢â‚¬ His voice trailed off, and Poppy could feel his distress. â€Å"You can tell me about it later.† She didn't wanthim ever to be hurt again. â€Å"M'm.†He sounded sleepy. Poppy settled herselfmore comfortably against him. It was amazing, considering her last experiencegoing to sleep, that she could even shut her eyes. But she could. She was with her soulmate, so whatcould go wrong? Nothing could hurt her here. Phil was having trouble shutting his eyes. Every time he did, he saw Poppy. Poppy asleep inthe casket, Poppy watching him with a hungry cat'sgaze. Poppy lifting her head from that guy's throat toshow a mouth stained as if she'd been eating berries. She wasn't human anymore. And just because he'd known all along that shewouldn't be didn't make it any easier to accept. He couldn't-he couldn't–condonejumping on people and tearing up their throats for dinner. Andhe wasn't sure that it was any better to charm people and bite them and then hypnotize them to forget it. The whole system was scary on some deeplevel. Maybe James had been righthumans justcouldn't deal with the idea that there was somebodyhigher on the food chain. They'd lost touch with their caveman ancestors, who knew what it was liketo be hunted. They thought all that primal stuff wasbehind them. Could Phillip tell them a thing or two. The bottom line was that he couldn't accept, andPoppy couldn't change. And the only thing that madeit bearable was that somehow he loved her anyway. Poppy woke in thedim, curtained bedroom the next day to find the other half of the bed empty. Shewasn't alarmed, though. Instinctively she reached out with her mind, and . . . there. James was in the kitchenette. She felt†¦ energetic. Like a puppy straining to belet loose in a field. But as soon as she walked intotheliving room, she felt that her powers were weaker. And her eyes hurt. She squinted toward the painful brightness of a window. â€Å"It's the sun,† James said. â€Å"Inhibits all vampirepowers, remember?† He went over to the windowand dosed the curtains-they were the blackout type, like the ones in the bedroom. The midafternoon sunshine was cut off. â€Å"That should help a little-butyou'd better stay inside today until it gets dark. Newvampires are more sensitive.† Poppy caught something behind his words. â€Å"You'regoing out?† â€Å"I have to.† He grimaced. â€Å"There's something I forgot my cousin Ash is supposed to show up thisweek. I've got to get my parents to head him off.† â€Å"I didn't know you had a cousin.† He winced again. â€Å"I've got lots, actually. They'reback East in a safe town-a whole town that's controlled by the Night World. Most of them are okay, but not Ash.† â€Å"What's wrong with him?† â€Å"He's crazy. Also cold-blooded, ruthless-â€Å" â€Å"You sound like Phil describing you.† â€Å"No, Ash is the real thing. The ultimate vampire.He doesn't care about anybody but himself, and heloves to make trouble.† Poppy was prepared to love all James's cousins forhis sake, but shad to agree that Ash soundeddangerous. â€Å"I wouldn't trust anyone to know about you justnow,† James said, â€Å"and Ash is out of the question. I'm going to tell my parents he can't come here,that's all.† And then what do we do? Poppy thought. She couldn't stay hidden forever. She belonged to theNight World-but the Night World wouldn't accepther. There had to be some solution-and she could onlyhope that she and James would find it. â€Å"Don't be gone too long,† she said, and he kissedher on the forehead, which was nice. As if it wasgetting to be a habit. When he was gone, she took a shower and puton dean clothes. Good old Phil-he'd slipped in herfavorite jeans. Then she made herself putter aroundthe apartment, because she didn't want to sit and think.Nobody should have to think on the day after their own funeral. The phone sat beside the square couch and mockedher. She found herself resisting the impulse to pickit up so often that her arm ached. But who could she call? Nobody. Not even Phil,because what if somebody overheard him? What ifher mother answered? No, no, don't think about Mom, you idiot. But it was too late. She was overwhelmed suddenly, by a desperate need to hear her mother's voice.Just to hear a â€Å"hello.† She knew she couldn't sayanything herself. She just needed to establish that her mom still existed. She punched the phone number in without givingherself time to think. She counted rings. One, two,three †¦ â€Å"Hello?† It was her mother's voice. And it was already over,and it wasn't enough. Poppy sat trying to breathe, with tears running down her face. She hung there,wringing the phone cord, listening to the faint buzz on the other end. Like a prisoner in court waiting to hear her sentence. â€Å"Hello? Hello.† Her mother's voice was flat andtired. Not acerbic. Prank phone calls were no big dealwhen you'd just lost your daughter. Then a click signaled disconnection. Poppy clutched the earpiece to her chest and cried, rocking slightly. At last she put it back on the cradle. Well, she wouldn't do that again. It was worse thannot being able to hear her mother at all. And it didn't help her with reality, either. It gave her a dizzy Twilight Zone feeling to think that her mom was athome, and everybody was at home, and Poppy wasn't there.Life was going on in that house, but she wasn'tpart of it anymore. She couldn't just walk in, any more than she could walk into some strange family's house. You're really a glutton for punishment, aren't you? Why don't you stop thinking about this and dosomething distracting? She was snooping through James's file cabinetwhen the apartment door opened. Because she heard the metallic jingle of a key, sheassumed it was James. But then, even before sheturned, she knew it wasn't James. It wasn't James's mind. She turned and saw a boy with ash blond hair. He was very good looking, built about like James,but a little taller, and maybe a year older. His hairwas longish. His face had a nice shape, clean-cut fea tures, and wicked slightly tilted eyes. But that wasn't why she was staring at him. He gave her a flashing smile. â€Å"I'm Ash,† he said.†Hi.† Poppy was still staring. â€Å"You were in my dream,† she said.. â€Å"You said, ‘Bad magic happens.†Ã¢â‚¬Ëœ â€Å"So you're a psychic?† â€Å"What?† â€Å"Your dreams come true?† â€Å"Not usually.† Poppy suddenly got hold of herself.†Listen, um, I don't know how you got in-â€Å" He jingled a key ring at her. â€Å"Aunt Maddy gaveme these. James told you to keep me out, I bet.† Poppy decided that the best defense was a goodoffense. â€Å"Now, why would he tell me that?† she said,and folded her arms over her chest. He gave her a wicked, laughing glance. His eyeslooked hazel inthislight, almost golden. â€Å"I'm bad,†he said simply. Poppy tried to plaster a look of righteous disapproval-like Phil's-on her face. It didn't work verywell. â€Å"Does James know you're here? Where is he?† â€Å"I have no idea. Aunt Maddy gave me the keysat lunch, and then she went out on some interiordecorating job. What did you dream about?† poppy just shook her head. She was trying tothink.presumably, James was wandering around in search ofhis mother right now. Once he found her he'd findout that Ash was over here, and then he'd come backfast.Which meant †¦well,Poppy supposed it meantshe should keep Ash occupied until James arrived. But how? She'd never really practiced being winsome and adorable with guys. And she was worriedabout talking too much. She might give herself awayas a new vampire. Oh, well. When in doubt, shut your eyes and jump right in. â€Å"Know any good werewolf jokes?† she said. He laughed. He had a nice laugh, and his eyes weren't hazel after all. They were gray, like James's. â€Å"You haven't told me your name yet, little dreamer,† he said. â€Å"Poppy,† Poppy said and immediately wished shehadn't. What if Mrs. Rasmussen had mentioned thatone of James's little friends called Poppy had justdied? To conceal her nervousness, she got up to dose the door. â€Å"Good lamianame,† he said. â€Å"I don't like thisyuppy thing of taking on human names, do you? I've got three sisters, and they all have regular oldfashioned names. Rowan, Kestrel, Jade. My dad would burst a blood vessel if one of them suddenlywanted to call herself ‘Susan.' â€Å" â€Å"Or ‘Maddy?' â€Å"Poppy asked, intrigued despiteherself. â€Å"Huh? It's short for Madder.† Poppy wasn't sure what madder was. A plant,she thought. â€Å"Of course I'm not saying anything against James,†Ash said, and it was perfectly dear from his voicethat he wassaying something against James. â€Å"Things are different for you guys in California. You have to mix more with humans; you have to be more careful.So ifnamingyourself after vermin makes it easier †¦ â€Å"He shrugged. â€Å"Oh, yeah, they're vermin all right,† Poppy said atrandom. She was thinking, he's playing with me. Isn't he playing with me? She had the sinking feeling that he knew everything. Agitation made her need to move. She headedfor James's stereo center. â€Å"So you like any vermin music?† she said.†Techno? Acid jazz? Trip-hop? Jungle?† She waveda vinyl record at him. â€Å"This is some serious jump-up jungle.† He blinked. â€Å"Oh, and this is great industrialnoise. And this is a real good acid house stomperwith a sort of madcore edge to it†¦.† She had him on the defensive now. Nobody couldstop Poppy when she got going like this. She widenedher eyes at him and blathered on, looking as fey asshe knew how. â€Å"And I say freestyle's coming back.Completely underground, so far, but on the rise.Now, Euro-dance,on the other hand †¦Ã¢â‚¬  Ash was sitting on the square couch, long legsstretched out in front of him. His eyes were deepblue and slightly glazed. â€Å"Sweetheart,† he said finally, â€Å"I hate to interrupt.But you and I need to talk.† Poppy was too clever to ask him what about.†Ã¢â‚¬ ¦these sort of eternal void keys and troll groaningsounds that make you want to ask, ‘Is anybody outthere?' â€Å"shefinishedand then she had to breathe.Ash jumped in. â€Å"We reallyhave to talk,† he said. â€Å"Before Jamesgets back.† There was no way to evade him now. Poppy'smouth was dry. He leaned forward, his eyes a dear blue-green like tropical waters. And, yes, they really dochange color, Poppy thought. â€Å"It's not your fault,† he said. â€Å"What?† It's not yourfault. That you can't shield your mind. You'll learn how to do it, he said, andPoppy only realized halfway through that he wasn't saying it out loud. Oh. . . spit. She should have thought of that.Should have been concentrating on veiling her thoughts.She tried to do it now. â€Å"Listen, don't bother. I know that you're notlamia. You're made, and you're illegal. James hasbeen a bad boy.† Since there was no point in denying it, Poppy liftedher chin and narrowed her eyes at him. â€Å"So youknow. So what are you going to do about it?† â€Å"That depends.† â€Å"On what?† He smiled. â€Å"On you.†

PASS Lifestyle, Leisure and Recreation Essay

Introduction: The recreation and leisure activities present in our world today are differ from what generations 100 years ago participated in. Our physical environment is changing continuously under the effect of natural, cultural and economic systems which influence people’s lifestyles. As lifestyles change, peoples’ way of spending their leisure time, and leisure activity preferences, also change. Urban open public spaces such as parks seem to lose their popularity as shopping malls have become the new leisure centres due to the increasing need â€Å"to consume† of today’s societies. Our age has the accessibility of information and convenience of abundant transport to take us the venues that we can enjoy ourselves, or free ourselves from the issues of our daily life. Information of available activities that we know today, mainly come from sources such as the internet and the television or media. Media has shaped the many lifestyles of today, via their advertising of activities and appliances. By shifting our lifestyle, some of our interests in recreation and leisure have changed over the ages. Activities that existed 100 years ago but not today: Stickball. Stickball was a street game that is immensely related to baseball which adapts to the environment it was played in. The activity only required a rubber ball and a stick of any form. This activity has gradually died out, as people started to earn more money to afford playing other sports that involved swinging at a ball. The media also helped advertise America’s Major League Baseball, which put peoples’ interest into a more popular activity. Some people believe that this activity did not actually die out as it was the origin of all bat-and-ball sports that exist today. Playing Cards and Dominoes Since people living in the early 1900s, mainly middle-aged men, gathered together at bars after their day’s work, they took attraction to group activities. Their main activities were card games which involved betting small amounts of money or a glass of beer. In their houses, Dominoes was a common family game which appealed to all age groups. In today’s lifestyle, not all people have the luxury of time to participate in these activities or have lost interest due to the introduction of personal technological devices. These devices include the popularised iPod and computers, in which people can ‘surf’ the internet to find out many leisure and recreational activities which suit their lifestyle. Activities that exist now but not 100 years ago: Shopping The availability of shopping centres has increased rapidly in the past 10 years, as the world’s economy grew, and the average earning of families increased. The shopping for recreation and leisure of today mainly refers to excessive buying of ‘wanted’ materials for interest of the buyer. This modern activity is common among females, usually in groups. It fits into the lifestyles of women who do not work on weekends, and consumes much of the day, thus the inclusion of food courts in shopping centres. 100 years ago, shopping was not popularised as income of an average household was lower, and many women had to stay home to attend to the housework. The availability of shopping centres and transport to shopping centre venues was limited during that time. Most of the time, shopping was a chore rather than a leisure activity because it involved buying needs for the family, such as food and learning materials. Extreme Sports With increased knowledge and equipment to ensure safety, extreme sports are quite popular in modern society. These activities often involve speed, height, a high level of physical exertion, and they can help isolate thoughts of current issues, help set new goals, and improve physical fitness. Some extreme sports which are available near suburban areas are: mountain bike riding, indoor or outdoor rock-climbing, body boarding and canoeing. In the 1900s, people were not aware of these activities due to the inconvenience of less media sources. Among teenagers and young adults, free running is particularly popular in city areas which have a variety of artificial environments. This activity did not exist 100 years ago because it originated from later popular movements like graffiti and internet groups. Dining Out The modern society values the bonding of couples more than the world 100 years ago. A common activity amongst couples is dining out, to create an atmosphere of romanticism. By observing the growing population, the variety of employed jobs is also growing. The food industry is one of the largest in the world, and has led to the creation of restaurants of different cuisines. Since the countries of the world are becoming more multicultural, people want to break away from eating their traditional foods. Dining out provides a solution to changing tastes, and may sometimes aid in saving time as cooking at home may take several hours when attempting to provide fine food. Activities which existed 100 years ago and still exist now: Soccer 100 years ago, soccer teams received growing groups of supporting members and fans that popularise the sport. The soccer associations of today have provided many opportunities for sport betting, employment and sponsorship to advertise brands or companies. In many schools of the 1900s and today, grassed areas were easily converted to soccer fields so that students could play this sport during or after school time. Older age groups can join soccer clinics and clubs where they can play for enjoyment at learning levels to competitive levels. Watching soccer matches is also considered a recreational and leisure activity among fan groups which follow the current soccer. Film Going out to watch movies was a leisure and recreational activity that was present 100 years ago and now. This activity is popular as many films relate to the current world affairs. This activity would not have survived if not for the extremely low pricing of cinema tickets in the 1900s. The price of tickets has inflated in our era, but this is acceptable as our average income has increased. Conclusion: From the research I have accumulated in recreational and leisure activities of 100 years ago and today, I have found out that a major factor of the changing pursuits has been the shifting of daily lifestyles. The trends originating from media has shaped the many lifestyles of our world today, which has in turn changed our interests. Another factor of our leisure and recreational pursuits is the availability of information and transport we have today that lets us do what we want. However, the popularity of early activities has declined as our society has further developed these activities, while the appeal of the activities has been surpassed by our modern trends and movements.

Macro Economics - summary A Better Way Essay Example | Topics and Well Written Essays - 1000 words

Macro Economics - summary A Better Way - Essay Example Another beneficial factor for the increase in productivity is reorganization of labour force that has led to â€Å"fulfilling wants that had been unmet or may be even unknown.† (Page 5). Reorganization from trade also helps in creating more efficient deployment of labour economy wide as resources are shifted to their best uses as the producers seek comparative advantage in market place (following Ricardian comparative advantage). Higher productivity also helps in increasing the state of employment in the economy because higher productivity promises higher profits implying higher income for people. Higher income means higher demand and so there will be increase in investment and more creation of jobs. Furthermore, higher productivity provides the worker with more leisure and there by an opportunity to enjoy whatever they earn. This march to livelihood was not achieved in one day. After achieving self sufficiency in food grain with the advent of electrical appliances for cultiva tion, agriculture became capital intensive and freed up labor made their plunge to the industrial sector, thereby preparing a base for the tertiary sector to flourish. But the trend in productivity has been choppy. This has been â€Å"due to business cycle upturns and slowdowns as well as longer-term economic trends.†(Page 8). To make the increase in productivity continuing it is important that improvement in technology continues. With more improvement in technology there will be much more improvement in productivity. Technological improvement would bring in more sophisticated technologies which would help in improving the quality of work, save time and thus help in bringing down the costs. Again trade also makes a powerful impact on the overall efficiency of the economy. Productivity gains from trade stands for the operation of open markets. Due to expansion in trade it has now become possible to produce goods in those

Mental health Essay Example | Topics and Well Written Essays - 750 words - 1

Mental health - Essay Example This has been affecting the people of the country for a long time and could range from behavioral to emotional problems that require psychiatric intervention. Those suffering from it, however, face serious challenges in attaining health care if they are not financially stable enough. For those who can get health care assistance, there are few policies that are in place for their advocating for treatment. In the places that there are, they are unaware or poorly informed about them. As a result, many people are forced to live their lives with these conditions. This paper shall look at the media’s role in influencing policies mental illness and how one can introduce or modify policies in their community. It will lastly, look at the effect of the changes on advanced practice nurses. The new policies being implemented by the government will allow the mentally ill patients to get the required treatment at affordable pricing and help them attain the required drugs. The media’s role in this should be to reach as many people as possible (Funk, 2003). Through advertisements, talk shows and interviews this campaign can be achieved. Given the fact that mental illness is not given priority in many places over other ailments, the media should be the driving force behind consumer awareness. A good example of such was during the 2009 policy implementations. The government was to provide Medicaid, offer affordable healthcare packages and new insurance plans (Koyanagi & Siegwarth, 2009). There were extensive debates and interview that helped inform those who were able to follow them. Through the same, certain areas of the policy that needed clarification were ironed out and areas that needed criticism were critiqued. This leaves no stone unturned in the understanding of the policy. After implementation, they should also follow up on the same to ensure that all is working accordingly. The nurses in practice also have a role in the

Marriott Hotels International Essay Example | Topics and Well Written Essays - 1500 words

Marriott Hotels International - Essay Example According to Bill Marriott himself leadership is mainly based upon orientation towards results. He believes in motivating the people who work there by providing inspiration and letting them play and work together with a common set of objectives in mind. It is important to make them realize that their goal is same. (Marriott on the Move, August 2007; Anastassova and Purcell, 1995) Promoting diversity is an objective for the group. It is highly committed towards diversity. He has managed to take the company from a mere family business of $19 billion to a globally based organization. One of the basic leadership styles followed is the hands-on leadership. (Daugherty, Croft, Marquart, Balzar and Sheldon, n.d.) The leader or manager has to keep in touch with the employees and the clients to keep himself updated on the happenings. Under this leadership style the importance of the employees or ‘associates’ are realized and acknowledged. It is important to keep them happy and sat isfied with their work. A â€Å"spirit to serve† culture in promoted within the organization. Community involvement is another style of leadership, which Marriott International follows. (Daugherty, Croft, Marquart, Balzar and Sheldon, n.d.) In order to lead in an industry it is important for the company to nurture community involvement programs. Bill Marriott has involved himself in â€Å"fundraising gala for Bridges-from school to work† (Marriott on the Move, June 2007). The Marriott Foundation runs this program for People with Disabilities. He idea is to help them secure meaningful employment after they pass out from their academic institutions. (Marriott on the Move, June 2007) The National Urban League, Naval Academy Endowment Trust, National Geographic Society, World Travel & Tourism Council are some of the other organizations where the company has engaged itself with. Following to